Pedal The Ice Cap Sponsorship opportunities

Sponsorship Opportunities

Pedal the Ice Cap and KidPower offer prospective corporate and private sponsors a compelling marketing platform loaded with adventure, innovation, technology, social responsibility and education. We are seeking financial partners to support this project which provides the opportunity to adopt a socially responsible marketing strategy and share mass media exposure.

We can provide you with a wide variety of exposure providing an opportunity to establish or enhance an existing marketing initiative. The advertising, brand and internal deliverables are near and long-term.

The previous project where we set the human powered distance record with our Critical Power human powered vehicle generated over 20 million views including the cover of Popular Science magazine, WIRED magazine, National Geographic and Discovery Channel.

If it is brand promotion that you require, set in the highly-valued editorial context of promoting innovative technology that explores how to "do more with less" and Greg's goal of motivating our nation and our kids to become active again, then a partnership with Pedal The Ice Cap is the perfect vehicle for you.

We understand that your needs are unique and we would welcome an opportunity to listen to what you would like to accomplish from an association with Pedal the Ice Cap expedition and KidPower. We can design a custom sponsorship package which meets your unique requirements. Please give us a call so that we can discuss the matter further. We look forward to working with you!!!

Greg Kolodziejzyk

403-242-5482

e: greg@pedaltheocean.com

Corporate Social Responsibility (CSR)

CSR initiatives are often mistakenly interpreted as PR campaigns designed to promote corporate brands by creating the appearance of being good corporate citizens. These types of initiatives can create public cynicism if they fail to generate real social change. Pedal the Ice Cap and KidPower enable sponsors to profit not only through the mass media exposure of the record attempt but also through the Kid Power program touching thousands of school children and families with tangible and implementable tools to fight the obesity epidemic. KidPower is an opportunity to approach CSR strategically and give your company a competitive edge by supporting an authentic initiative that will generate real and lasting social change. A team of dedicated professionals is designing a custom education program in association with the Childhood Obesity Foundation. This powerful combination of authenticity, innovation and performance is too good to miss. As a package, potentially enabling compliance with mandatory corporate social responsibility and triple bottom line provision, it will deliver extraordinary value whilst offering substantial benefits to brand positioning and alignment as well as marketing to expanded demographics.